Wednesday, August 25, 2010

Eyelash Epedemic

Over the past year or so I've been noticing more and more ads on TV about making women's eyelashes longer, fatter and just more of them. Having light color eyelashes myself I understand why people want to have their eyelashes noticed. And I agree that wearing mascara does make my eyes stand out more. But I'm not quite sure why there has been so much attention to this recently. There are tons of mascara products out there today, from CoverGirl's LashBlast to Maybelline's Define-A-Lash Volume mascara, just to name a few. But now there is a commercial running for Latisse, "a prescription treatment for hypotrichosis used to grow eyelashes, making them longer, thicker and darker." And to make it sell, they hired actress Claire Danes and Brooke Shields as their spokespeople. Who knew Claire Danes was plagued with crappy eyelashes? She always looked pretty to me but maybe that's just Hollywood magic.

In case you're wondering what "hypotrichosis" is like I was, here is WebMD's definition:
Unlike alopecia, which describes hair loss where formerly there was hair growth, hypotrichosis describes a situation where there wasn't any hair growth in the first place. Hypotrichoses (plural) then are conditions that affect individuals right from birth and usually stay with them throughout their lives.

So this makes me wonder...can one use Latisse for other areas of the body? Eyebrows maybe? Is this the cure for male baldness! On that note, here's a clip from Seinfeld.